White Mountaineering is a Japanese brand that focuses on outdoor wear. “The field in which we wear clothes is all outdoors One, design. Two, utility. Three, technology” is their (admittedly lengthy) motto, but the clothes fit the concept. Founded by fashion designer Yosuke Aizawa in 2005, the designs revolve around a rugged, practical theme that still finds time for creating a good, fashionable look. Whether climbing and hiking in the countryside or braving snowy urban streets, White Mountaineering will see you through in style! White Mountaineering has collaborated with other brands such as Barbour and Addidas originals, and his work has been showcased in Milan and Paris.
The clothes are all about practically, designed for the man who likes to go hiking, camping and fishing. With multiple functional elements in the jackets, coats, and hoodies, this is definitely the brand to look out for if you want to climb Mt. Fuji! The clothes and jackets are made from heavy-duty and water-resistant fabrics like coated cottons and canvases.White Mountaineering’s range of shirts are plain, printed, patch-work, and appliqué cottons (layered and sewn fabric onto another base fabric) matched to create technically appealing pieces in a Japanese in style. Technical paneling decoration and fit on their cargo pants, turtle neck coats, and lumberjack shirts give the brand a distinctive and eye-catching appeal, with contrasting and complimenting patterns and colours.
The White Mountaineering brand offers a good range of accessories, from active-wear trainers to practical sandals to multi pocketed rucksacks and tote bags. As with their other offerings, the fabrics of the bags are high-endurance coated heavy cottons, canvases and linens that come in a range of prints.
Prices at White Mountaineering are mid- to high-range, a great value for the quality and endurance of their offerings. So if you’re looking for rugged outdoor clothing with Japanese practicality, find and explore White Mountaineering in Shibuya!
White Mountaineering Shibuya Location Information
Nearest Station: 10-minute walk from Shibuya Station (click on the Google Map for directions)
“Why Go?”: Rugged outdoor clothing that looks great on the streets or in the wild!
Click on one of the links below to explore other shopping options in Tokyo–