Tsumori Chisato is a Japanese fashion designer whose brand comes from an array of exciting and unique inspirations. Her fashions, which have spread from Japan to the rest of the world, are based on “things that will make you smile and are interesting for both men and women.” We here at EnableJapan.com were lucky enough to visit the flagship store in Aoyama to get the inside scoop on the Tsumori Chisato brand!
(Note that all products were photographed in August 2016. The Tsumori Chisato brand moves fast, and there is always something new to wear!)
The Tsumori Chisato style is girly but sexy. She has a universal audience, ranging from teens to 60s. Regardless of age, she appeals! Her inspirations and concepts come from art, music, and especially her travels. Although some design ideas may come from one of the other in-house textile designers or shape designers, most of the inspiration comes from Tsumori Chisato herself.
On the day we visited, the designs featured were based on her travels to Iceland. The inspiration she took from her trip influenced her print design, motifs and colour choices. The pieces emulate the view of Iceland, as painted in watercolour. The Icelandic theme was represented throughout the range of men’s and women’s t-shirts and jumpers.
The current collection shows a story of her travels across Iceland, but Tsumori Chisato is always looking for inspiration. Her collections come from the new stories she is constantly spinning. Her line is every-changing, and every season you’ll be able to immerse yourself in a new tale whenever you visit the shop.
Tsumori Chisato’s work has an obvious worldwide appeal. Her designs focus on Japanese pattern-cutting mixed with Western style techniques. Her range of dresses, skirts, t-shirts and pants all have unique and playful prints. Prints, checks, paintings, and her trademark cat illustration make appearances every season with each new design. And her work is not just for women! Tsumori Chisato also has a line of men’s wear, all of which follows the same design concept as the women’s lines. So if you’re looking for ‘couple’s outfits’, the Tsumori Chisato is the perfect place to look!
The Aoyama shop wouldn’t be a flagship store without some extra perks. Some garments are completely exclusive to this store. Even the shopping bags are exclusive! And the Aoyama store gets the new products and fashion lines first, so it’s the place to be if you want fresh-off-the-line Tsumori Chisato clothes.
The Tsumori Chisato flagship store in Aoyama is a great place to find imaginative and exclusive clothing from a world-renowned designer. Be sure to visit when you are in Tokyo!
Tsumori Chisato Aoyama Location Information
Nearest Station: 4-minute walk from Omotesando Station A5 exit (click on the Google Map for directions)
“Why Go?”: Happy, high-end fashion with global appeal from a world-famous designer!
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